Author Archives:
Shark Tank Episode Meets Google’s Real Time Analytics
A client of mine, ChordBuddy, was recently featured on Shark Tank. I went to Google Analytics’ real time feature and began a screen record as the show opened. Here is the result:
Keyword Research in 3 Minutes
If you don’t do keyword research for your search engine optimization campaign then you might as well be firing blindly, with one arm tied behind your back, while watching a slow-moving train-wreak and listening to “Ice, Ice, baby…” Don’t be that person, do keyword research. Here’s a 3 minute primer:
Google’s Netflix Moment?
Everyone remembers the moment when Netflix got a little too big for their britches. “Hey everyone! We’re jacking up your rates. Now give us some love!” -Netflix Then they followed it up with this epic announcement: “Hey guys, sorry about that rate thing. We really didn’t have a choice because the cost of content is [...]
Are you creating signals or are you creating noise?
If you run a social media campaign you probably feel like most of the time you are talking to yourself because no one is listening. Have you ever considered that your campaign may not be so much different from that person you know that does nothing but talk about themselves? Think about it this way, [...]
Adjusting Title Tags for Increased Search Rankings
There are title tags on every web page. Here is some background information on how they work and a quick tip to boost your search rankings.
SEO For New Websites, What Your Web Developer Won’t Tell You
Everyone is concerned about their website’s ability to rank well in Google. So when you have a new website developed, does it arrive optimized for search engines? Your web developer says “yes.” But here is what they didn’t tell you…
Beware of Vanity Metrics: What The Lean Startup taught me about running a better SEO business.
I have reviewed website statistics with clients on numerous occasions. I wish I could say presenting those stats has always been helpful, but after reading The Lean Startup by Eric Ries, I’m not sure I can make that case.
32 Things I’ve Learned in 32 Years
Perhaps a little off-topic from my regular posts, but I saw a similar post on Hacker News and loved the idea so much I decided to take my own stab at it. So here it is, in no particular order, the 32 biggest things I’ve learned in my 32 years. 1. Nothing lasts forever You [...]
Widgetized Twenty Eleven Child Theme
I recently wrote a blog post about how to widgetize the menu of the Twenty Eleven WordPress theme. My method was to create a child theme rather than to customize the Twenty Eleven theme, itself. To save you some time, I’ve zipped up the child theme I created and made it available for download. Enjoy!
Widgetize the menu for the Twenty Eleven WordPress theme
File this one under the “this is almost so simple I can’t believe I’m writing a blog post for this” category, nonetheless it could help a few people and I didn’t see this mentioned anywhere else on the Internet. If you have installed WordPress’s newish Twenty Eleven theme you may have noticed that it doesn’t [...]








