Don’t take paid traffic to your home page…sheesh!

Continuing my 4 biggest Pay-per-Click mistakes countdown, this one is probably the biggest mistake of all.  Too often people bid on very specific keywords and then take the traffic generated from those keywords to very generic home pages.
Allow me to illustrate why this is a bad idea: recently I was in need of a small, [...]

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What Hulu+ means to cable companies and local T.V. stations

Techcrunch is reporting this morning that Hulu will soon launch a “plus” service for $10 per month.  There are no further details other than the plus service will offer a “more comprehensive selection” over the current free model.
What makes this interesting is that I believe it is only the beginning of what will be an [...]

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Increase click-through rate by placing an offer in your PPC ad

I know it has been a while since my last blog post.  It’s been crazy busy of late but finally I have a moment to catch my breath.  Since time is short these days I’ll get right to it and continue with the countdown of the top 4 mistakes people make in PPC marketing.
Most people [...]

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4 PPC Mistakes Countdown: #4

Together, these four PPC mistakes probably cost companies – small, medium, and large – well over a $1B every year in wasted marketing expense.  If you perform a search on “biggest ppc mistakes” you’ll get plenty of lists of 3, 5, 10, 17, 24, even 40 “Biggest PPC Mistakes” blog posts.  Even with all of [...]

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Autocomplete creating new opportunities for Search Engine Marketers?

Could Google’s auto-complete functionality be creating new opportunities for opportunistic SEOs and PPC marketers?  Maybe.
I recently checked the data for a client’s analytic account and to my surprise, partial keywords accounted for 4 of the top 10 keywords.  These 4 partial keywords accounted for right at 5% of the total traffic from Google.  That’s just [...]

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Oops! Facebook Approves Ad Containing 9/11 Conspirator

I logged on to Facebook this morning and lo and behold one of the terrorists who perpetrated the 9/11 attacks is staring back at me.  Apparently, the Facebook rep who approved this ad didn’t follow the news very closely in the days after 9/11 or he (or she) would have known the person in this [...]

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Congratulations to Brewer Construction

Brewer Construction, with 47% of the vote, is this year’s winner of the free website design contest by Strategy6.

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Vote on which organization will get a free website redesign!

Below, listed in alphabetical order, are the finalists for the free $1,500 website redesign package.  Please visit each site and vote on which one you think is most deserving of having their current website redesigned by Strategy6.
Alfred Saliba Family Services Center

Brewer Construction

Crystal Heirlooms

Signs Etc.

Wiregrass Children’s Home

Which organization most deserves the free website redesign package?
(polls)

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Stop handicapping your website in Google

What would you say if I told you that your website was handicapping itself in Google’s search results?  You’d probably first ask what your website was doing wrong and then you’d want to know how to fix it.
First, the problem: Google views http://example.com and http://www.example.com as two different websites.  I’ll tell you why that is [...]

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Google Analytics Asynchronous Tracking

On December 1st, Google launched an asynchronous version of their tracking code.  The main advantage behind an asynchronous tracking code is that you can place the code snippet in your website’s header and the remaining portion of your page won’t have to wait for the Analytics code to load before the page, itself, continues loading.  [...]

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