Construction Partners, a Dothan-based company, owns several large road construction companies throughout the southeastern United States. Before retaining Strategy6 they had recently developed a website but were not very sure what kind of information they wanted on it. The redevelopment of the site consisted of a fairly long conversation about the site’s end users, what those users were looking for, what they expected, and how the site played into their business development goals.
Eventually, copy was generated and the website was built in a way to further their main business goal: to buy more road construction companies.
