In the online marketing world many consultants put an almost exclusive emphasis on search engine rankings. Maximizing your rankings is important but it is only part of the story of search engine marketing. And frankly speaking, sometimes it just isn’t possible to rank #1. To maximize the traffic you receive from search engines it is important to make your website’s search results stand out. Take a look at the following search engine results and think about which one you would be more likely to click on:
You probably answered “Example B”. The difference between the two is the photo and other added information not found in most other search results. Cool huh?