Be Hungry; Be Aggressive
The T-Rex didn’t become a card-carrying baddy by quietly sitting around and waiting for food to come its way. To satisfy its dino-sized appetite, it had to be fierce and aggressive. You have to be aggressive with the way your market your website. Don’t take the “set it and forget it” approach to your site. Let your competitors make that mistake.
- Constantly add new content to your site.
- Measure how each individual piece of content grows your sales.
- Add more of the types content that produces sales; drop the types that don’t positively impact your sales or leads.
Tracking is Critical
A T-Rex didn’t sit around and wait for a meal to come walking its way. It had to learn to track down it’s prey. It had to learn its prey’s habits and tendencies. Likewise you need to learn the habits and tendencies of your customers. You need to learn the types of customers that buy from you and the keywords they use. Make your website appeal to their specific and unique needs.
Tips for Tracking
- Set up Google Analytics to tracks goals and conversions, whether they be purchases, form completions, clicks, or downloads.
- Track the keywords that drive people to your site that convert into customers.
- Work to improve the rankings of those keywords.
Watch for changes in your environment
The Tyrannosaurs didn’t become extinct because of a competitor but from a sudden change in its environment. Search and social media, as they exist today, won’t look the same 4 years from now. If your site is too dependent on search, or too dependent on social media, then your business is in danger from sudden changes in technology or consumer behavior. If your online marketing strategy is balanced and you stay abreast of the changes in the landscape you will fare better than companies that are too dependent upon one type of marketing channel or aren’t paying attention.